New markets and entrepreneurship

Are you considering to innovate or start an entrepreneur project? Find some thoughts that might be of your interest:

• "You will never walk alone" 
• Don't dismiss the opportunity of joining a partner in your endeavour... market creation is a social process and having multiple points of view will act for good.

• In case you are considering different markets try to target the ones operating with higher ambiguity, that acts as an entry barrier for copycat companies

• The higher the maturity of the market the lower the opportunity

• Traditional players might not be the most suitable partners... consider if low-pace is what you actually need to kick-off your business